Cases.

Systembolagets monopolanalys

Systembolaget consulted Forsman & Bodenfors to launch a nation wide information campaign about the Swedish liquer monopoly. F&B ordered an IVR service from Voxway in order to reach a broad audience in a new and creative manner.

Participants could answer a couple of questions on the web or in a phone call (by using their own voice). The answers were analyzed and the CEO of Systembolaget called back and informed the participant in accordance with his or her answers.

Before the campaign 50% of the Swedish population judged the monopoly as positive. After the campeign 58% did so.